The chapter opener discusses the Print Magazine Sales Guarantee that is being used by a number of
Question:
The chapter opener discusses the Print Magazine Sales Guarantee that is being used by a number of major magazine media companies to encourage advertisers to run ads in print editions of their publications. Evaluate the decision by magazine publishers to offer this guarantee. Do you think it will help increase the number of ad pages they can sell to advertisers?
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In late 2015 the magazine industry began launched the Print Magazine Sales Guarantee which is designed to counter years of declining ad page sales Und...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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