If you were purchasing magazine advertising space for a marketer of running shoes such as Nike, Ascis
Question:
If you were purchasing magazine advertising space for a marketer of running shoes such as Nike, Ascis or New Balance what factors would you consider? Would your media plan be limited to running magazines or would you run ads in other types of publications? Why or why not?
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In purchasing magazine space to advertise running shoes the media planner would obviously want to kn...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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