Describe the various forms of direct response advertising. Discuss some of the reasons for the success of

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Describe the various forms of direct response advertising. Discuss some of the reasons for the success of direct response advertising.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:46 AM

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Describe the various forms of direct response advertising. Discuss some of the reasons for the success of

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The text discusses the various direct response media Without repeating this discussion here Direct mail x everything from postcards to mailers for sup...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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