Question: In your own words, explain economic needs and how they relate to the economic-buyer model of consumer behavior. Give an example of a purchase you
In your own words, explain economic needs and how they relate to the economic-buyer model of consumer behavior. Give an example of a purchase you recently made that is consistent with the economic buyer model. Give another that is not explained by the economic-buyer model. Explain your thinking.
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The economic buyer model of consumer behavior suggests that people know all the facts relevant to a purchase and logically compare choices in terms of ... View full answer
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