In your own words, explain economic needs and how they relate to the economic-man model of consumer
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In your own words, explain economic needs and how they relate to the economic-man model of consumer behavior. Give an example of a pur- chase you recently made that is consistent with the economic-man model. Give another that is not explained by the economic-man model. Ex- plain your thinking.
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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