In your own words, explain economic needs and how they relate to the economic-man model of consumer

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In your own words, explain economic needs and how they relate to the economic-man model of consumer behavior. Give an example of a pur- chase you recently made that is consistent with the economic-man model. Give another that is not explained by the economic-man model. Ex- plain your thinking.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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