Cut out (or copy) two recent advertisements: one full-page color ad from a magazine and one large

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Cut out (or copy) two recent advertisements: one full-page color ad from a magazine and one large display from a newspaper. In each case, indicate which needs the ads are appealing to.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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