Briefly describe your own beliefs about the po- tential value of a driver-side air bag, your atti-

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Briefly describe your own beliefs about the po- tential value of a driver-side air bag, your atti- tude toward air bags, and your intention about buying a car with an air bag.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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