Discuss the opportunities and challenges facing marketers with regard to the use of mobile marketing. What are

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Discuss the opportunities and challenges facing marketers with regard to the use of mobile marketing. What are some of the ways marketers can use mobile marketing as part of their IMC program.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:39 AM

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Discuss the opportunities and challenges facing marketers with regard to the use of mobile marketing. What are

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The Mobile Marketing Association defines mobile marketing a set of practices that enables organizati...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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