Discuss the complications role that the Internet plays as a market channel in today's business environment.

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Sep 19, 2013 05:23 AM

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Discuss the complications role that the Internet plays as a market channel in today's business environment.

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Internet is one of the most important tools which has helped in easing the marketing and business environment The companys focus on using a mix of com...View the full answer

Global Marketing management

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