Discuss the difference in meaning between the terms personal communications and personal selling.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:12 PM

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Discuss the difference in meaning between the terms personal communications and personal selling.

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Personal communication is a more general term than personal selling the latter bein...View the full answer

Marketing Communications Management Analysis Planning Implementation

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