Discuss sponsorship practice in terms of the dangers of ambush marketing.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:12 PM

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Discuss sponsorship practice in terms of the dangers of ambush marketing.

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Ambush marketing a term used to describe a situation that involves the association of an organiza...View the full answer

Marketing Communications Management Analysis Planning Implementation

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