Discuss the impact of the globalization of markets on marketing research.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

Question Posted: Mar 03, 2016 02:18 AM

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Discuss the impact of the globalization of markets on marketing research.

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Globalization of markets forces markets towards homogeneity Thi...View the full answer

Marketing Research An Applied Orientation

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