Do value-added sponsorships, such as the one between Reebok and Sidney Crosby, offer significant benefits to the

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Do value-added sponsorships, such as the one between Reebok and Sidney Crosby, offer significant benefits to the sponsoring organization? If so, what are the benefits? Discuss.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:21 AM

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Do value-added sponsorships, such as the one between Reebok and Sidney Crosby, offer significant benefits to the

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It could be a big waste of money particularly if ...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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