Do you think product placement and short Internet films are effective in executing the message strategy of

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Do you think product placement and short Internet films are effective in executing the message strategy of situating the brand socially? What are the major advantages?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:43 AM

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Do you think product placement and short Internet films are effective in executing the message strategy of

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Product placement and short Internet films have been very successful as of ...View the full answer

Advertising and Integrated Brand Promotion

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