Does ethical marketing make good business sense if it reduces profits?

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Better Business

ISBN: 978-0132496735

2nd edition

Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

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Question Posted: Mar 21, 2016 01:52 AM

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Does ethical marketing make good business sense if it reduces profits?

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Yes ethical business makes good senseespecially over timeeven if it temporarily reduces profi...View the full answer

Better Business

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