Explain how a global IMC program is more complex than an IMC program operated nationally.
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Assuming that a basic strategy for the foundation of the campaign has been approved by a globally diverse work team its execution must be adapted to s...View the full answer
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Related Book For 
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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