Explain how easy Jet uses the web site to vary the different elements of the marketing mix

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Explain how easy Jet uses the web site to vary the different elements of the marketing mix and as a marketing communications tool.

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

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Question Posted: Dec 22, 2015 03:06 AM

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Explain how easy Jet uses the web site to vary the different elements of the marketing mix

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The case study shows how the site is used for PR informing medi...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

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