Explain how the use of yield management can result in greater revenue than other pricing strategies.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:42 AM

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Explain how the use of yield management can result in greater revenue than other pricing strategies.

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If a firms costs are fixed the only way to make a profit is through higher number...View the full answer

Contemporary Marketing

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