Explain the hierarchy of effects and how it is used in communication objectives.

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:58 AM

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Explain the hierarchy of effects and how it is used in communication objectives.

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The marketer pushes the consumer through a series of steps or hierarchy of effects from initial awar...View the full answer

Marketing Real People, Real Choices

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