Explain the term double targeting and provide a new example of a company or brand that is

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Explain the term “double targeting” and provide a new example of a company or brand that is applying this concept.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:13 AM

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Explain the term double targeting and provide a new example of a company or brand that is

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Double targeting refers to marketers needing to consider multiple target markets wit...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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