What role and influence do reference groups have when a consumer is deciding what products to buy?

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:13 AM

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What role and influence do reference groups have when a consumer is deciding what products to buy?

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Peer pressure from reference group members is a signif...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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