Explain the three ways in which a promotional planner can achieve positive marketing communication effects in social
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Popular terminology is owned media paid media and earned media All three of these existed historical...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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