Explain why attention is highly selective and what implication selectivity holds for brand managers and their advertising

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Explain why attention is highly selective and what implication selectivity holds for brand managers and their advertising agencies.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:40 AM

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Explain why attention is highly selective and what implication selectivity holds for brand managers and their advertising

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Attention is highly selective because most marketing communications are unimportant irrelevant and u...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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