Explain why the various characteristics of the media such as interactivity, dramatic effect or imagination are important

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Explain why the various characteristics of the media such as interactivity, dramatic effect or imagination are important considerations during the process of media selection.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:10 PM

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Explain why the various characteristics of the media such as interactivity, dramatic effect or imagination are important

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Changes that have taken place not just with the advent of digital media bu...View the full answer

Marketing Communications Management Analysis Planning Implementation

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