Focus on the role of the software vendor—Unitrak Software Corporation. Was it an appropriate role? Did Unitrak act responsibly?

It was 7:30 P.M. on September 22, 2006, and Leon Lassiter, Vice President of Marketing with the mid south Chamber of Commerce (MSCC), was still in his office, reflecting on the day’s frustrations. Lassiter had met with four territory managers, his marketing support supervisor, and a number of other members of his staff. All were upset about their lack of access to the new computer system and the problems they were having using their old systems. Lassiter had assured them that the problems were being addressed. He stressed that patience was needed during the ongoing conversion to the new system.