Gum Company manufactures the dominant brand of sugarless peppermint gum in Canada. Chewing Company wants to compete by introducing a new product. Chewing sells gum in a package that looks very similar to Gum’s product: both products are white with red lettering, each has red on the end of the packages, and the packages are soft foil and paper combinations. A closer analysis of other sugarless and sugar-containing peppermint gum products shows that all packages are some combination of white and red and that the majority are made out of similar types of materials. What action can Gum pursue, and what are the chances of success?