How can marketers use the data about smartphone use to build profitable target market segments?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:16 AM

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How can marketers use the data about smartphone use to build profitable target market segments?

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Marketers can use the data about smartphone use page 215 to better understand how consumers use ...View the full answer

E Marketing

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