How can marketing managers identify opinion leaders?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:59 AM

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How can marketers utilize opinion leaders?
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How can marketing managers identify opinion leaders?

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Offline opinion leaders can be targeted through specialized media ...View the full answer

Consumer Behavior Building Marketing Strategy

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