How can you relate the different models of brand equity in this chapter to each other? How

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How can you relate the different models of brand equity in this chapter to each other? How are they similar? How are they different? Can you construct a brand-equity model that incorporates the best aspects of each model?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 03:07 AM

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How can you relate the different models of brand equity in this chapter to each other? How

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Brand equity depends on three main factors the initial choice for the brand elements or identities m...View the full answer

Marketing management

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