Suppose that McDonalds was considering bringing a new kind of hamburger to its stores. What kind of

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Suppose that McDonald’s was considering bringing a new kind of hamburger to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:20 AM

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Suppose that McDonalds was considering bringing a new kind of hamburger to its stores. What kind of

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McDonalds should conduct focus groups to see what type of hamburger Americans wanted They might ...View the full answer

Marketing Management

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