How do mental maps help us better understand market selection decision making in small firms?

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:19 AM

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How do mental maps help us better understand market selection decision making in small firms?

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A study by Collinson and Holden used mental maps to capture the perceptions of decision ...View the full answer

International Business

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