How does a management perspective of the marketing channel differ from some other views of the channel?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 01:59 AM

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How does a management perspective of the marketing channel differ from some other views of the channel?

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The management perspective views the channel from the standpoint of a decision maker channel manager ...View the full answer

Marketing Channels

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