How does Disneys cross-platform franchising help create sustainable competitive advantage?

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How does Disney’s cross-platform franchising help create sustainable competitive advantage?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:41 AM

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How does Disneys cross-platform franchising help create sustainable competitive advantage?

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