How does seeing oneself as responsible for a perceived gain or loss affect the value of that

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How does seeing oneself as responsible for a perceived gain or loss affect the value of that gain or loss? Why is perceived responsibility an important factor in the consumer’s response to a discount?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:24 AM

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