How does trade sales promotion differ from consumer sales promotion? How is it the same?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:53 AM

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How does trade sales promotion differ from consumer sales promotion? How is it the same?

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Manufacturers use many of the same sales promotion tools used in consum...View the full answer

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