How is advertising and sales promotion similar? Different? Which do you think is a more effective communication

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How is advertising and sales promotion similar? Different? Which do you think is a more effective communication tool and why?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:21 AM

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How is advertising and sales promotion similar? Different? Which do you think is a more effective communication

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Advertising helps to increase sales and vice versa ...View the full answer

Marketing Management

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