Occasionally, companies will use media contrary to normal industry practice. For example, a B-to-B product might be

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Occasionally, companies will use media contrary to normal industry practice. For example, a B-to-B product might be advertised on network TV and a frequently purchased product would use no TV advertising. Under what conditions might this happen?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:21 AM

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Occasionally, companies will use media contrary to normal industry practice. For example, a B-to-B product might be

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Marketing Management

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