Why has advertising on network TV and in magazines been steadily declining?

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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Question Posted: Dec 08, 2018 10:03 AM

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Why has advertising on network TV and in magazines been steadily declining?

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Companies are shifting their budgets to other media due to changing media consumption patterns and i...View the full answer

Consumer Behavior

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