How should Potts design screen output so that Fields and his group can get what they want on each screen while observing the guidelines for good display design? Remember that the group members are busy and that they are infrequent computer users. Design a hyperlinked page that would work well in a DSS for the vice presidents. What should be included in the first display, and what should be stored in hyperlinks? List elements for each and explain in a paragraph why you have decided on this strategy.

“The thing of it is, I get impatient,” says Seymour Fields, owner of a chain of 15 highly successful florist shops/indoor floral markets called Fields that are located in three Midwestern cities. “See this thing here?” He taps his PC display irritatedly. “We do all the payroll and all the accounting with these things, but I don’t use it like I should. I actually feel a little guilty about it. See?” he says, as he makes a streak on the display with his finger. “It’s even got dust on it. I’m a practical person, though. If it’s sitting here, taking up space, I want to use it. Or smell it, or at least enjoy looking at it, like flowers, right? Or weed it out, that’s what I say. The one time I tried something with it, it was a real disaster.