How would you manage a repeat McDonald's customer who had a below-average (low) purchase amount?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:01 AM

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How would you manage a repeat McDonald's customer who had a below-average (low) purchase amount?

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This is a tough situation McDonalds certainly cannot impose a minimum purchase amount But ...View the full answer

Market Based Management

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