"I really was confused by something a corporate market researcher said in a seminar we held last week. It concerned our industrial tubing division, which sells extruded aluminum tubing of various smaller sizes for encasing wiring in commercial buildings. She was recommending that they market test their new items by going out to the customers and making what she called fakes -pretending to sell something they wouldn't have yet. This was so silly. Surely you don't agree with her, do you? Besides, it sounds dishonest to deceive potential buyers that way."