Identify a company with a product that interests you. Consider ways the company could use customer relationship

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Identify a company with a product that interests you. Consider ways the company could use customer relationship management (CRM) to strengthen relationships with its target market. Specifically, explain your recommendations on how the company can use each of the four basic components of the marketing mix in its CRM efforts.
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Business Essentials

ISBN: 978-0133771558

10th edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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