Identify an appropriate media mix for the following products: chewing tobacco, People magazine, Weed-Eaters, foot odor killers,

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Identify an appropriate media mix for the following products: chewing tobacco, People magazine, Weed-Eaters, foot odor killers, and "Drink responsibly" campaigns by beer brewers.
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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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