You are the advertising manager of a sailing magazine, and one of your biggest potential advertisers has

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You are the advertising manager of a sailing magazine, and one of your biggest potential advertisers has questioned your rates. Write the firm a letter explaining why you feel your audience selectivity is worth the extra expense for advertisers.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:52 AM

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You are the advertising manager of a sailing magazine, and one of your biggest potential advertisers has

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An advertiser can use a very specific medium such as this magazine to ...View the full answer

Marketing

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