What are the advantages of radio advertising? Why is radio expanding as an advertising medium?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:52 AM

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What are the advantages of radio advertising? Why is radio expanding as an advertising medium?

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In relationship to other media radio advertising is quite in...View the full answer

Marketing

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