Identify and discuss the important issues in deciding how to organize for new-product planning.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:02 AM

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Identify and discuss the important issues in deciding how to organize for new-product planning.

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An organizational approach for new product planning involves Developing an operating philosophy that decides whether to produce products internally or ...View the full answer

Strategic Marketing

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