If viral marketing turns the sales funnel upside down, as shown in Exhibit 14.3, what are the

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If “viral marketing turns the sales funnel upside down,” as shown in Exhibit 14.3, what are the potential consequences when viral marketing spreads a negative message about a company, product, or brand?
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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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