Should companies put more emphasis on earned media instead of investing in paid media and owned media?

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Should companies put more emphasis on earned media instead of investing in paid media and owned media? Explain your answer.

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:28 AM

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Should companies put more emphasis on earned media instead of investing in paid media and owned media?

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To conclude I can say that they should be encouraged ...View the full answer

E Marketing

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