I'm afraid I don't follow your reasoning very well when it comes to this matter of innovativeness--being

Question:

"I'm afraid I don't follow your reasoning very well when it comes to this matter of innovativeness--being a pioneer, an adapter, quick second, and so on. Seems you've always got to come up with something new, or it simply won't sell. I believe we agreed on that earlier when we discussed the concept that winners market unique, superior products. Further, if you've got something new, why in the world would you ever want to be less than first to market with it? You'll lose your uniqueness that way. Sounds like you've taken a simple practice and made it complex."
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

New Products Management

ISBN: 978-0078029042

11th edition

Authors: C. Merle Crawford, C. Anthony Di Benedetto

Question Posted: