Imagine that the situation in this case study was reversed, that is, the Brazilian businessmen were coming

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Imagine that the situation in this case study was reversed, that is, the Brazilian businessmen were coming to the U.S. to look for a supplier. What would you tell the Brazilians about American business culture to prepare them for success?

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International Management Managing Across Borders and Cultures Text and Cases

ISBN: 978-0134376042

9th edition

Authors: Helen Deresky

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Question Posted: Sep 15, 2017 12:33 AM

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Imagine that the situation in this case study was reversed, that is, the Brazilian businessmen were coming

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They should be told that Americans are not very hierarchical we ...View the full answer

International Management Managing Across Borders and Cultures Text and Cases

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